Fast Company
Samsung Life Insurance loves you and here is proof.
In South Korea South, suicide is the most common cause of death for people under 40. The country has the second highest rate of suicides in the developed world (after Greenland). And Seoul’s Mapo Bridge (dubbed the Bridge of Death) is a particularly tragic spot. Every year, dozens of people jump to their death.
To do something about this, Cheil Worldwide came up with the ”Bridge of Life“: a light-and-message system that gets people out of themselves, and seeing the essential side of life again. The company claims the suicide rate has fallen 77% on the bridge as a result.
The bridge railing now has an extra section with sensors inside. When people come close, it lights up and displays phrases like
There’s also an image section with photos of happy kids, couples and grandparents, and a nice brass statue showing two friends (one guy is miserable, the other is trying to cheer him up).
Bridge of Life was paid for by Samsung Life Insurance.
Samsung Life Insurance loves you and here is proof.
In South Korea South, suicide is the most common cause of death for people under 40. The country has the second highest rate of suicides in the developed world (after Greenland). And Seoul’s Mapo Bridge (dubbed the Bridge of Death) is a particularly tragic spot. Every year, dozens of people jump to their death.
To do something about this, Cheil Worldwide came up with the ”Bridge of Life“: a light-and-message system that gets people out of themselves, and seeing the essential side of life again. The company claims the suicide rate has fallen 77% on the bridge as a result.
The bridge railing now has an extra section with sensors inside. When people come close, it lights up and displays phrases like
“The best is yet to come,”
“I love you,”
“Did you eat anything?”
“Is there something on your mind?”
“Why don’t we forget everything and go watch a movie?”
There’s also an image section with photos of happy kids, couples and grandparents, and a nice brass statue showing two friends (one guy is miserable, the other is trying to cheer him up).
Bridge of Life was paid for by Samsung Life Insurance.
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