Monster High
Barbie sales are down but Mattel’s Monster High dolls are up 23%.
Audio: National Public Radio
The dolls are inspired by monsters like Dracula, the Mummy, Medusa, and Frankenstein’s monster. The brand features a web series, video game, dolls, clothing, stationery, animated videos (like the one below) featuring the dolls and more.
Barbie sales are down but Mattel’s Monster High dolls are up 23%.
Audio: National Public Radio
The dolls are inspired by monsters like Dracula, the Mummy, Medusa, and Frankenstein’s monster. The brand features a web series, video game, dolls, clothing, stationery, animated videos (like the one below) featuring the dolls and more.
Frankie Stein doll features a light-up skull, ribcage, and neck bolts—and makes electrifying sounds when you press on her stomach!Young monsters are creating storylines and movies of the Monster Dolls and posting them to YouTube complete with makeup tutorials where you can learn how to turn yourself in a Monster Doll.
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