Design Matters
Hartmut Esslinger founded frog design in his native Germany around the guiding principle “form follows emotion.” His work has defined the modern consumer aesthetic with such products as the Apple Macintosh computer, Sony’s Trinitron television, Lufthansa’s brand and fleet image, Disney’s Cruise Lines and Consumer Electronics, and Louis Vuitton’s brand aesthetic. His designs are in the Museum of Modern Art and the Whitney Museum in New York.
He is the author of Design Forward: Creative Strategies for Sustainable Change.
Hartmut Esslinger founded frog design in his native Germany around the guiding principle “form follows emotion.” His work has defined the modern consumer aesthetic with such products as the Apple Macintosh computer, Sony’s Trinitron television, Lufthansa’s brand and fleet image, Disney’s Cruise Lines and Consumer Electronics, and Louis Vuitton’s brand aesthetic. His designs are in the Museum of Modern Art and the Whitney Museum in New York.
He is the author of Design Forward: Creative Strategies for Sustainable Change.
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