As far back as Ancient Egypt, advertising has served a critical
purpose in the business world by enabling sellers to effectively compete
with one another for the attention of buyers. Advertising helps to
raise your target demographics' awareness of issues with which they may
be unfamiliar as well as educate them on the related benefits of your
product or service. The primary objective of advertising is to get the
word out that you have something exciting to offer and what better way
show to off your products then through scented marketing.
Scent
marketing can really draw consumers to your product. Scent can be
incorporated into promotions in many ways. A scented mixture with
adhesive can be applied to paper in a strip to seal a folded flap,
scented varnish or scratch-and-sniff can be applied to a promotion and
releases the scent when rubbed. The versatility of scented
labels/stickers acts as a novelty piece that can deliver your company's
message through every angle of print advertising.
Scratch and
Sniff labels are a cost-effective method that can be used to promote
your brand to consumers when combined with printed art and scented
varnish. The labels are available on rolls or in sheet forms and can be
printed in up to six colors. They are available in semi-gloss, dull or
uncoated finishes and can be die cut into virtually any shape. There are
virtually no limitations to the applications and use of this product.
The varnish is released when the micro-capsules containing the scent are
broken by touch or scratching.
Brand identity is more critical
today than ever before, as more and more businesses and products compete
for consumer attention across an ever-increasing variety of channels.
Our senses play a vital and complex role in forming our thoughts,
impressions and behaviors. By targeting the senses, brands establish a
stronger and enduring emotional connection with their consumers. Scent
can be a more powerful and less expensive way to connect. By investing
your dollars in scented labels you have an opportunity to add more
experience at a fraction of the cost.
Recent studies by several
different companies and researchers have proven that certain scents' can
evoke particular emotional responses in consumers. These particular
scents' can increase product recall and sales because of our olfactory
receptors that directly connect to the limbic system, the portion of the
brain responsible for emotions and decision-making. Scent marketing is
the latest frontier in an advertising landscape that has nearly
exhausted the possibilities of auditory and visual marketing.
Vinh Q. Nguyen is associated with Wayne Trademark Printing and
Packaging company. Wayne Trademark is a label manufacturers with
digital, offset, and flexo printing that is supplying the food,
beverage, household and automotive industry for over 70 years. For
information about Custom Label Printing contact vnguyen@waynetrademark.com
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