The New York Times

Mansoor Khalid, a 37-year-old electrical engineer from Pakistan who has been driving a yellow cab since 1996, keeps his taxi stocked with free candy. He also recently bought a $400 subwoofer that, in his words, makes “your heart go boom,” and invites customers to plug their devices into the speakers. To complete the nightclub-in-a-cab experience, the car is also outfitted with an advanced lighting system that, when activated, flashes fluorescent reds, blues and purples.

“Everybody is depressed, stressed, New York City is not an easy life, so when New Yorkers see all the candies, chocolates,” they cheer up, Mr. Khalid said. “Some people start screaming, they’re so happy.”

His altruism isn’t bad for business, either. Mr. Khalid’s cab has become an Internet celebrity, earning thousands of followers on Twitter, Instagram and Facebook. That loyal online following supplies a steady stream of customers for Mr. Khalid, who fields frequent requests for pickups from fans who send their locations to him via Twitter or Facebook.

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