Business Insider
Matt Warman
Richard Yu, chairman of China’s Huawei, says the company has the ambition to make the best smartphone in the world and to sell it for less than Apple or Samsung by the end of 2015. Last week for its first major consumer launch, the Huawei Ascend P6—the world’s thinnest smartphone, journalists were flown in from South Africa, Europe and beyond to witness the kind of event usually hosted by Apple or Samsung.
Matt Warman
Richard Yu, chairman of China’s Huawei, says the company has the ambition to make the best smartphone in the world and to sell it for less than Apple or Samsung by the end of 2015. Last week for its first major consumer launch, the Huawei Ascend P6—the world’s thinnest smartphone, journalists were flown in from South Africa, Europe and beyond to witness the kind of event usually hosted by Apple or Samsung.
When he sees my Samsung Galaxy S4 on the desk, Yu is blunt: “We want to provide the best, most beautiful, slimmest smartphone—this one’s much thicker.” Picking up on criticisms about the Samsung build quality he says simply: “We’re not made of plastic.”
“We don’t have so much money to do marketing and branding so we have to make our products better. The best smartphone in the past was from Nokia, then from Apple, then from Samsung. And who is number one? The industry is so dynamic–no matter how successful you are, if you’re currently number one, doesn’t mean tomorrow you’ll be number one.
“In its latest update, Apple makes the phone extremely simple to use,” he says. “But if we are just learning from them we can’t catch up, because they are now slipping. We want to go higher than them.”
“In its latest update, Apple makes the phone extremely simple to use,” he says. “But if we are just learning from them we can’t catch up, because they are now slipping. We want to go higher than them.”
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